GrowthSpark Digital Campaign Suite
Conversion‑optimized landing experiences, A/B testing framework, and analytics instrumentation for rapid GTM.
Project Overview
GrowthSpark unifies landing page iteration, variant testing, and funnel analytics to accelerate validated marketing experiments across channels.
Objective
Shorten experiment cycle time; increase landing conversion uplift; centralize KPI tracking; empower non‑technical marketers to launch variants safely.
Challenges
- Building a templating system flexible yet guard‑railed for brand consistency
- Instrumenting privacy‑aware analytics under evolving regulation
- Balancing CDN cache efficiency with per‑variant personalization
- Automating statistical significance detection for A/B tests
Projects
Related Projects
